Problem: I realized that many car ads pack in too much information, which ends up distracting from the vehicle. Instead of making the car stand out, the clutter often buries it. I wanted to create an ad that did the opposite one that instantly pulled the eye to Tesla.
Idea: My solution was to design with restraint. I used negative space to frame the bold red Tesla and its matching logo, letting those elements command attention. By focusing on contrast and simplicity, I created a layout that was clear, modern, and free of unnecessary distractions.
Result: The finished ad feels easy to take in at a glance. The minimal approach not only emphasizes Tesla’s innovation and identity but also leaves a lasting impression by being both visually striking and memorable.
“Driven by Design” AD
“Burst of Freshness” AD
Problem: Many food ads feel generic and fail to trigger a real craving for the product. I wanted to design an ad that didn’t just show an orange, but made people actually want one the moment they saw it.
Idea: I used negative space, bold typography, and vibrant imagery to make both the words and the orange itself pop. The bright color palette and spacious layout worked together to create a fresh, energetic feel that taps into the viewer’s senses and appetite.
Result: The final design is clean, striking, and appetite-inducing. The ad not only draws immediate attention but also leaves the viewer with the irresistible urge to reach for a juicy orange.
Problem: Designing event flyers can sometimes feel overwhelming with the amount of information that needs to be included: dates, times, speakers, agenda, and more. Without careful structure, it can quickly look cluttered or hard to read. My challenge was to organize all of these details in a way that felt neat, inviting, and easy to follow, while also creating something that spoke directly to women and young girls.
Idea: I approached the flyer by setting up a clear grid system to keep everything aligned and orderly. I used consistent formatting, ensuring the event title, agenda, and guest speakers all had their own clear sections. To capture the audience’s attention and make the flyer feel warm and welcoming, I chose lively colors, soft shapes, and friendly accents like hearts and bows. The design balances professionalism with approachability, making the information both structured and uplifting.
Result: The final flyer communicates all the event details in a clean, well-organized layout that’s easy to read at a glance. At the same time, the colors and design elements create a joyful, encouraging tone that feels aligned with a women’s and girls’ empowerment workshop. It not only informs but also inspires, making the flyer both practical and emotionally engaging.
“Discovering You Are Fearfully and Wonderfully Made” Flyer
Logo design
Problem: I wanted to create a personal logo that felt professional and recognizable without being overly complicated. Many logos lose impact when they try to do too much.
Idea: I focused on simplicity, using bold typography and negative space to shape my initials into a clean, modern mark. The black and white palette reinforces clarity and makes the design versatile across different uses.
Result: The final logo is strong, minimal, and memorable. It reflects my style while remaining flexible enough to adapt to different platforms and branding needs.
Fitness App ad
Problem: Fitness apps can be crammed with too many features or complex layouts. That clutter can discourage users instead of motivating them to stay consistent with their workouts and goals. I wanted to create a design that felt straightforward, bold, and action-driven.
Idea: For this project, I built the interface around a clean vertical layout, making it simple to navigate at a glance. I incorporated bold typography to grab attention and paired it with motivating text to inspire action. The goal tracker bar adds a visual element of progress, encouraging users to push forward, while workout icons keep the focus clear.
Result: The final design is easy to use, visually motivating, and structured to help users track their goals without distraction. By keeping the layout simple yet powerful, the app feels approachable for anyone starting a fitness journey while still engaging enough to inspire daily action.