Problem: I realized that many car ads pack in too much information, which ends up distracting from the vehicle. Instead of making the car stand out, the clutter often buries it. I wanted to create an ad that did the opposite one that instantly pulled the eye to Tesla.
Idea: My solution was to design with restraint. I used negative space to frame the bold red Tesla and its matching logo, letting those elements command attention. By focusing on contrast and simplicity, I created a layout that was clear, modern, and free of unnecessary distractions.
Result: The finished ad feels easy to take in at a glance. The minimal approach not only emphasizes Tesla’s innovation and identity but also leaves a lasting impression by being both visually striking and memorable.
“Driven by Design” AD
“Burst of Freshness” AD
Problem: Many food ads feel generic and fail to trigger a real craving for the product. I wanted to design an ad that didn’t just show an orange, but made people actually want one the moment they saw it.
Idea: I used negative space, bold typography, and vibrant imagery to make both the words and the orange itself pop. The bright color palette and spacious layout worked together to create a fresh, energetic feel that taps into the viewer’s senses and appetite.
Result: The final design is clean, striking, and appetite-inducing. The ad not only draws immediate attention but also leaves the viewer with the irresistible urge to reach for a juicy orange.
Problem: Designing event flyers can sometimes feel overwhelming with the amount of information that needs to be included: dates, times, speakers, agenda, and more. Without careful structure, it can quickly look cluttered or hard to read. My challenge was to organize all of these details in a way that felt neat, inviting, and easy to follow, while also creating something that spoke directly to women and young girls.
Idea: I approached the flyer by setting up a clear grid system to keep everything aligned and orderly. I used consistent formatting, ensuring the event title, agenda, and guest speakers all had their own clear sections. To capture the audience’s attention and make the flyer feel warm and welcoming, I chose lively colors, soft shapes, and friendly accents like hearts and bows. The design balances professionalism with approachability, making the information both structured and uplifting.
Result: The final flyer communicates all the event details in a clean, well-organized layout that’s easy to read at a glance. At the same time, the colors and design elements create a joyful, encouraging tone that feels aligned with a women’s and girls’ empowerment workshop. It not only informs but also inspires, making the flyer both practical and emotionally engaging.
“Discovering You Are Fearfully and Wonderfully Made” Flyer
Logo design
Problem: I wanted to create a personal logo that felt professional and recognizable without being overly complicated. Many logos lose impact when they try to do too much.
Idea: I focused on simplicity, using bold typography and negative space to shape my initials into a clean, modern mark. The black and white palette reinforces clarity and makes the design versatile across different uses.
Result: The final logo is strong, minimal, and memorable. It reflects my style while remaining flexible enough to adapt to different platforms and branding needs.